A partnership to move global tourism forward.
TOURISE × ABDUL LATIF JAMEEL
WHY
TOURISE × ALJ
Tourism growth depends on mobility — a natural fit for ALJ’s Toyota and Lexus businesses.
TOURISE convenes tourism investors, destination developers, governments and global business leaders.
The summit creates a high-profile environment to demonstrate premium, reliable guest transportation.
Toyota and Lexus can reach influential international audiences through experiences, not only advertising.
The partnership can open longer-term conversations across destinations, hospitality and mobility.
UNMATCHED IMPACT. REAL RESULTS
NOW WE WILL GO EVEN FURTHER
2k+
CEO's, Chairs & Founders
11.5k
media articles
2.7bn
Social media reach
100+
Countries
41
Government & ministers
10k
Attendees
11.5k
Media articles
400k+
Website visits
19
Media partners
$113bn
IN INVESTMENT PORTFOLIOS CATALYSED
Across hospitality, destination development, retail, wellness, talent and AI-powered platforms.
the number one global tourism event
an annual, year-ROUND platform
Beyond the event.
Active throughout the year.
Backed at the highest level
Supported at the highest levels of Saudi leadership
shaping global tourism
Bringing global leaders together
to drive what comes next.
over 3
days
1 Main
stage
30+
workshops
meetings &
networking
awards
ceremony
tourise
beach
TOURISE 2027: Editorial Themes
Redefining destination stewardship, regenerative placemaking, and cultural identity to build resilient urban and natural landscapes that thrive sustainably.
THEME 01
FUTURE OF PLACE
Unlocking frictionless, multi-modal connectivity and modern infrastructure through open visa regimes, AI border technology, and next-generation mobility corridors.
THEME 02
FUTURE OF ACCESS
Deciphering shifting global traveller values—from purposeful immersion, wellness, and adventure to hyper-personalised journeys driven by predictive intelligence.
THEME 03
FUTURE OF DEMAND
01
Executive access
Build relationships with decision-makers across tourism, investment and government.
02
Brand leadership
Position Toyota and Lexus within the future-of-mobility conversation.
03
Product experience
Put vehicles into service for high-profile guests and stakeholders.
04
International visibility
Amplify the brands through summit, media and digital channels.
05
Long-term pipeline
Develop connections with destination, hospitality and infrastructure partners.
THE PARTNERSHIP CAN DELIVER FIVE
Move beyond logo exposure to commercial relevance
BUSINESS OUTCOMES FOR ALJ
LEXUS LS
LEXUS ES
TOYOTA LAND CRUISER LC300
41 vehicles · 5 days
Premium/VVIP transport
130 vehicles · 5 days
Executive and guest mobility
264 vehicles · 5 days
Delegation and operational mobility
Illustrative fleet requirements from the existing proposal — to be validated
Vehicle quantities are proposed requirements, not an agreed ALJ commitment.
A VEHICLE PARTNERSHIP MAKES
ALJ PART OF THE GUEST EXPERIENCE
TOYOTA AND LEXUS CAN OWN
DISTINCT ROLES WITHIN ONE PARTNERSHIP
Differentiate reach and premium positioning while reinforcing ALJ’s group contribution
SCALE &
RELIABILITY
Transport solutions for delegations, operations and the wider event ecosystem.
Potential vehicle displays and branded guest touchpoints.
PREMIUM
EXPERIENCE
Premium arrivals, executive transfers and selected VVIP journeys.
Opportunities for curated hospitality and product storytelling.
THE VALUE EXTENDS WELL BEYOND VEHICLE SUPPLY
A platform for brand, relationship and content activation
High-value networking
VIP hospitality, curated meetings and access to senior decision-makers.
Brand presence
Toyota/Lexus showcases, onsite signage and selected product placement.
Thought leadership
Relevant mobility conversations and curated content opportunities, subject to approval.
Digital reach
Website, app, social and media amplification within agreed rights.
ALJ CAN HELP ENABLE THE DESTINATIONS OF TOMORROW
Additional opportunities across the wider Jameel ecosystem — beyond automotive
SUSTAINABLE
DESTINATIONS
Renewable energy and water solutions for resilient tourism developments.
HOSPITALITY
& PROPERTY
Connections with destination developers, hotel groups and operators.
FINANCE &
INVESTMENT
Explore opportunities with tourism investors and project sponsors.
TECHNOLOGY
& INNOVATION
Smart destination solutions and emerging visitor technologies.
MOBILITY AS
THE ANCHOR
Toyota and Lexus remain central to a wider group-level partnership.
A partnership that supports business development across multiple sectors
CURATED
INTRODUCTIONS
Connect with developers, operators, investors and government leaders.
BUSINESS
DEVELOPMENT
Explore demand for energy, water, property and financial solutions.
THOUGHT
LEADERSHIP
Contribute to discussions on sustainable destinations and investment.
GROUP-WIDE
VISIBILITY
Showcase ALJ’s broader capabilities alongside Toyota and Lexus.
NEXT STEP
Identify priority ALJ businesses and tailor the meetings and rights.
TOURISE CAN OPEN NEW COMMERCIAL
DOORS ACROSS ALJ
the partnership platform for ALJ
a partnership built around ALJ’s ambition
Association & IP
Branding & Visibility
Media
Networking & Access
Innovation
Branding Activation
VIP ARRIVAL EXPERIENCE
Lexus-led airport and hotel welcome moments, with premium vehicle visibility.
OFFICIAL GUEST FLEET
Toyota and Lexus vehicles for agreed guest movements, subject to fleet planning.
MOBILITY SHOWCASE
A curated Toyota / Lexus display exploring comfort, innovation and future access.
EXECUTIVE HOSTING
Branded chauffeur touchpoints and hosted VIP journeys where permitted.
ALJ CAN BRING TOURISE
Illustrative activations that connect ALJ brands to the delegate journey
TO LIFE THROUGH MOBILITY
FUTURE DESTINATIONS
FORUM
ALJ-led discussion on energy, water and infrastructure for tourism destinations.
INVESTOR
INTRODUCTIONS
Curated meetings with destination developers, hospitality operators and investors.
INNOVATION
EXPERIENCE
Interactive demonstrations connecting mobility and destination technology.
CONTENT &
STORYTELLING
Executive interviews, insight-led content and an ALJ innovation narrative.
Experiences designed to generate business conversations, not just impressions
BEYOND THE FLEET, ALJ CAN
CREATE LASTING CONNECTIONS
THE COMMERCIAL PROGRAMME
OFFERS FOUR ENTRY POINTS
Select the scale of association before tailoring the mobility package
OFFICIAL SPONSOR
Flagship visibility, large house/booth and broad activation rights.
15M
MAIN SPONSOR
Premium hospitality, medium house/booth and curated experiences.
8M
IMPACT SPONSOR
Branded space, awards association and networking benefits.
5M
SUPPORTING PARTNER
Core IP, venue presence and networking access.
1.5M
THE RIGHT PACKAGE COMBINES
CASH RIGHTS WITH DEFINED VIK
Structure the proposal around genuine operational needs and ALJ’s objectives
CASH
SPONSORSHIP
Agreed tier and associated visibility, access, media and activation benefits.
Rights should be tailored to Toyota, Lexus and ALJ’s wider objectives.
VALUE
IN KIND
Agreed fleet, driver and logistics contribution against validated TOURISE requirements.
Define availability, insurance, servicing, branding, valuation and delivery responsibilities.
Recommended commercial discussion framework — not a confirmed offer
01
MOBILITY
DELIVERY
Confirm the vehicle mix, duration, driver provision and operational ownership.
02
BRAND
PLATFORM
Define the Toyota and Lexus experience, activation spaces and agreed visibility.
03
BUSINESS
ACCESS
Prioritise executive hospitality, curated introductions and relevant mobility conversations.
BE BUILT AROUND THREE PRIORITIES
A BESPOKE ALJ PARTNERSHIP SHOULD
01
ALIGN
Agree ALJ’s objectives, target audiences and priority brands.
02
SCOPE
Validate TOURISE transport requirements and ALJ delivery capability.
03
VALUE
Confirm VIK valuation and cash sponsorship investment.
04
ACTIVATE
Agree rights, responsibilities, milestones and approvals.
THE NEXT STEP IS TO DESIGN A PACKAGE
A practical path from strategic interest to an agreed proposal
THAT WORKS FOR BOTH PARTIES
join us
Be at the center of the alliances shaping the future of global tourism.
General Inquiries:
Sponsorship Inquiries:
For more information:
tourise.com
contact@tourise.com
sponsorship@tourise.com
