PARTNERSHIP

OPPORTUNITY

Build your brand into the UAE’s highest mountain destination 

www.visitjebeljais.com

Contents

01 Ras Al Khaimah: The Growth Story

03 Why Partner with Jebel Jais

04 Partnership Structure & Investment

05 Partnership Rights & Benefits

06 Brand Ownership Opportunities

07 Category Opportunities & Activations

08 Next Steps: Building Your Partnership

RAK Central

Al Marjan Island

New beachfront mixed-use district

Marjan Beach

JEbel Jais

Mountain adventure & wellness destination

Future work-live-play district

Flagship waterfront destination

AL MARJAN ISLAND

Luxury hospitality international profile

RAK’s flagship waterfront destination gives brands a direct route into premium tourism, international hospitaliity and a globally recognisable leisure setting. As one of the emirate’s most established coastal destinations, Al Marjan Island brings year-round visibility, high-value visitors and strong alignment with luxury, lifestyle and travel-focused brands.

Year-round resort and leisure appeal.

7.8 km

Scale to support major hospitality and tourism brands.

8,500

A premium waterfront environment for brands seeking visibility across luxury hospitality, leisure, travel and high-value visitor moments.

Pristine Beaches

Planned Hotel Keys

Partner
Relevance

RAK Central

A future central business district adding corporate gravity, mixed-use energy and work-live-play relevance to Ras Al Khaimah’s wider growth story.

Scale to support a substantial business, retail and hospitality environment.

3.11M

Sq ft Gross land area

A daily-use setting for brands targeting professionals, residents and social activity.

Partner
Relevance

A growing future ecosystem of occupiers, destinations and brand touchpoints.

32

Sellable Plots

Business lifestyle mixed-use destination

MARJAN beach

Mixed used coastal lifestyle

Dining, promenades and social spaces help create recurring footfall beyond one-off stays.

Brands can show up in a more lifestyle-led setting across leisure, hospitality and community moments.

A relaxed coastal setting shaped for leisure, wellness and everyday destination appeal.

Beachfront
lifestyle

Repeat
visitation

Partner
relevance

Marjan Beach is a new mixed-use coastal destination designed around beachfront living, hospitality, leisure and community. With a growing mix of residential, hotel and lifestyle uses, it creates a more active, everyday environment for brands to engage across leisure, wellness, hospitality and repeat visitor moments.

jebel jais

A globally renowned mountain road experience attracting visitors, driving tourism and adventure activity.

A premium mountain destination for brands to engage through adventure, wellness, lifestyle and tourism experiences.

A world-class mountain destination with year-round appeal and breathtaking views.

UAE’S
HIGHEST PEAK

ICONIC DRIVE

Partner
relevance

Mountain adventure wellness destination

Jebel Jais is the UAE’s flagship mountain destination, offering a unique combination of adventure, wellness and natural beauty. With year-round appeal, world-class experiences and growing visitor numbers, it provides a distinctive platform for brands to engage with residents, tourists and the wider community throughout the year.

Ras Al Khaimah is building momentum

The UAE’s highest mountain destination and one of the region’s most distinctive outdoor experience platforms.

Flagship zipline experience and hero content platform.

High-energy, visible family and thrill attraction.

Guided climbing, confidence and mountain challenge.

Movement, wellness, community and nature-based programming.

Aerial adventure and scenic exploration journey.

Outdoor learning, leadership and survival-led experiences.

Turn the mountain into a brand platform

Jebel Jais gives brands a unique opportunity to do more than advertise - to create experiences people choose to take part in, talk about and remember.

Altitude, speed, scenery and challenge create naturally compelling moments for social, creators and campaign storytelling.

Create content people want to share

Put your brand in a setting few competitors can replicate - the UAE’s highest mountain and one of its most recognisable adventure destinations.

Own something distinctive

Visitors are not passing through. They are there to explore, experience, spend time and make memories.

Meet people in participation mode

From mobility and payments to hydration, technology and performance, brands can add real utility to the visitor journey.

Make your product part of the experience

Bring clients, employees, creators and stakeholders into an environment that feels far more distinctive than a conventional hospitality setting.

Host in a place people remember

Outdoor season, holidays, wellness, family travel and destination events create repeat reasons to engage.

Activate across the year

UAE Residents

Regional Travellers

Adventure Seekers

Premium Experience Seekers

Partners can amplify physical presence through Jebel Jais owned channels, content, CRM and the booking journey.

Digital reach 

beyond the mountain

extends the partnership 

Website
Users

CRM
Subscribers

Reported
Social Views

530K+

50K+

37M+

528K+

Social Media
Followers

Build your brand around one of Jebel Jais’ signature experiences, with the strongest level of association, visibility, exclusivity and activation across the destination.

Build a meaningful presence through selected touchpoints, customer experiences, content, activation and product integration that naturally fit the visitor journey.

STRATEGIC PARTNER

SUPPORTING PARTNER

Own a defining role on the mountain

Create a distinctive role across the destination

Two ways to build your brand 

Build your brand around one of Jebel Jais’ signature experiences, with the strongest level of association, visibility, exclusivity and activation across the destination.

Build a meaningful presence through selected touchpoints, customer experiences, content, activation and product integration that naturally fit the visitor journey.

STRATEGIC PARTNER

SUPPORTING PARTNER

Own a defining role on the mountain

Create a distinctive role across the destination

Investment
levels

1.5M

400K

AED

AED

Two partnership levels, shaped around how prominently your brand wants to show up, what it wants to own and how deeply it wants to integrate into the Jebel Jais experience.

STRATEGIC PARTNER

For brands looking to own one of Jebel Jais’ signature experiences and establish a defining presence across the destination.

1.5M

AED

Premium hospitality, client hosting, employee engagement and B2B experiences.

Host at a different level

Priority digital, content, CRM and booking-path presence across Jebel Jais owned channels.

Extend beyond the mountain

Integrate products, services and activation into the visitor journey where it creates genuine value.

Become part of the experience

The strongest allocation across destination touchpoints, attraction branding and visitor-facing assets.

Command greater visibility

Priority exclusivity and a clear leadership position within the agreed category.

Lead your category

Naming, presenting or anchor association around one of Jebel Jais’ major experiences.

Own a signature platform

INVESTMENT LEVELS

SUPPORTING PARTNER

For brands looking to build a distinctive role across Jebel Jais through selected experiences, touchpoints and customer-facing integration.

400K

AED

Bring products or services into the experience where they add genuine value.

Integrate TO visitor journey

Digital recognition, content inclusion and selected CRM/newsletter opportunities.

Extend into owned channels

Activation, sampling, pop-ups and customer-facing experiences aligned to the destination.

Create experiences

Selected branding and visibility across relevant visitor-facing environments.

Show up across key touchpoints

Category protection where the brand’s product or service has a natural role in the experience.

Own a relevant category role

Official partner positioning and recognition across approved Jebel Jais communications.

Build destination association

INVESTMENT LEVELS

ASSOCIATION, OWNERSHIP & VISIBILITY

Own a distinctive role across Jebel Jais
From partner designation and category leadership to anchor ownership and destination-wide visibility, the partnership can be structured around how prominently your brand wants to show up.

RIGHTS AND BENEFITS

DIGITAL, CONTENT & ENGAGEMENT

Extend the partnership beyond the mountain
Owned channels, booking journeys, CRM, content and experiential rights allow the partnership to continue before, during and after the physical visit.

RIGHTS AND BENEFITS

DIGITAL, CONTENT & ENGAGEMENT

Extend the partnership beyond the mountain
Owned channels, booking journeys, CRM, content and experiential rights allow the partnership to continue before, during and after the physical visit.

RIGHTS AND BENEFITS

RIGHTS AND BENEFITS

INTEGRATION, HOSPITALITY, COMMUNITY & RELATIONSHIPS

Become part of the experience - not just visible around it. The strongest partnerships can integrate products, services and customer experiences into the visitor journey, while creating premium opportunities for clients, employees and stakeholders.

Adrenaline + iconic fame

Family thrill + repeat visitation

Challenge + performance

Wellness + community

Scenic exploration + content

Leadership + resilience

Premium Title
Partnership Rights

PARTNERSHIP ROLE

(Full Attraction Takeover)

We don’t just believe, we know you can fly! Jais Flight takes pride in being the world’s longest zipline, stretching 2.83 kilometres at a height of 1,680 metres above sea level across Jebel Jais’ dramatic canyons where zipliners reach speeds of up to 160 km/h. Jais Flight embodies the perfect trifecta of your need for speed, height, and distance. Having taken over 120,000 thrill-seekers into “flight” from around the world since its launch in 2018, this high-profile attraction does not disappoint.

Reach speeds up to 40 km/h as you twist and turn down the Hajar mountain range on the region’s longest toboggan ride. Safe, family-friendly, and packed with stunning mountain views from start to finish. Arguably, this may be the most scenic and thrilling 8 minutes of your life!

Premium Title
Partnership Rights

PARTNERSHIP ROLE

(Full Attraction Takeover)

Experience the excitement of seeing the Hajar mountain range from a bird’s eye view on the region’s longest zipline tour. Cover a total of five kilometres at a breathtaking 1,600 metres above sea level, gliding at speeds up to 60 km/h from platform to platform on a series of six ziplines, connected by an impressive 1,250-metre-tall sky bridge. If you are looking to prolong the adrenaline rush after the Jais Flight or simply a more scenic experience, this family-friendly adventure activity is for you! It’s a two-hour aerial sightseeing tour with a serious kick.

Premium Title
Partnership Rights

PARTNERSHIP ROLE

(Full Attraction Takeover)

PARTNERSHIP ROLE

Learn dynamic, real-life survival skills in the heart of nature with our professional guides at the first branded camp accommodation in the world from the survival expert, Bear Grylls. Gain confidence outdoors, whether you’re here for a half-day course, booked in for an adventure activity, an “exploriential” kid’s program or an overnight Primal Survival Course, going into the wild at Jais is the purest state of adventure, perfect for children over 8, families, and team building.

Presenting
Partnership Rights

For experienced adventurers, go vertical on a heart-pounding guided climb with the help of fixed steel cables and safety harnesses. Combining hiking, rock-climbing, ziplines, and swinging Burma bridges, push your limits as you scale the rock face at Jais.

Functional Integration Opportunities

PARTNERSHIP ROLE

Presenting
Partnership Rights

Take to the trails and experience Jebel Jais beyond the headline attractions. Winding through the Hajar Mountains, the hiking network offers a more immersive way to discover the landscape, take in panoramic views and connect with the mountain at your own pace. From social hikes and wellness led sessions to community challenges and guided experiences, the trails create a year round platform for movement, exploration and connection - giving visitors another reason to return to Jebel Jais.

Functional Integration Opportunities

PARTNERSHIP ROLE

Presenting
Partnership Rights

Activation Opportunities

Own a signature mountain asset through presenting rights, high-visibility branding, integrated guest touchpoints and destination-wide storytelling.

BRANDED TAKEOVERS

Create memorable on-mountain moments through family adventures, VIP hosting, member rewards, challenge series, wellness sessions and corporate off-sites.

CUSTOMER EXPERIENCES

Use Jebel Jais as a dramatic backdrop for product launches, trials, creator content, press moments and campaign storytelling that goes beyond traditional branding.

PRODUCT LAUNCHES

1

2

3

More ways to own the Jebel Jais experience

Beyond the six flagship platforms, brands can build distinctive roles across arrival, hosting, discovery and event moments throughout the mountain.

Existing/Operational

Developing

Existing/Operational

Developing

Future Opporunity

Opportunity status reflects current development state and is subject to relevat approvals.

Shape the experience

Partnerships should be shaped around category fit, brand objectives and the role the brand can credibly play in the visitor experience.

A limited number of partnership positions will be available from 2027, giving selected brands the opportunity to establish a defining role on Jebel Jais.

Select the role

Build the package

Anchor platform, destination-wide integration, or functional category role.

Define activation, content, hospitality, digital and visitor journey integration.

Confirm rights, investment, category protection, production and reporting.

SEE YOU ON THE MOUNTAIN

Jebel Jais gives brands the opportunity to become part of a destination people actively choose to experience - through distinctive ownership, meaningful integration and memorable moments on the mountain.