A partnership to move global tourism forward.

tourise x genesis - driving the future of luxury travel

JOIN US TO TAKE THE NEXT STEP

From H.E. Ahmed Al-Khateeb

In 2025, we set out to create something different — a platform where the people shaping tourism could come together not simply to discuss the future, but to build it.

We were blessed with partners who believed in that ambition and the response exceeded expectations. But 2025 was only the beginning.

As we look towards TOURISE 2027 and its ambition to become a global platform shaping the future of tourism, we are inviting  new partners to deepen their involvement and help shape the next chapter.

I hope you will join us.

UNMATCHED IMPACT. REAL RESULTS

NOW WE WILL GO EVEN FURTHER

2k+

CEO's, Chairs & Founders

11.5k

media articles

2.7bn

Social media reach

100+

Countries

41

Government & ministers

11.5k

Media articles

400k+

Website visits

19

Media partners

Across hospitality, destination development, retail, wellness, talent and AI-powered platforms.

the number one global tourism event

an annual, year-ROUND platform

Beyond the event.
Active throughout the year.

Backed at the highest level

Supported at the highest levels of Saudi leadership

shaping global tourism

Bringing global leaders together
to drive what comes next.

REWRITE THE RULES. SHAPE THE FUTURE. MAKE ALLIANCES THAT MOVE THE WORLD.

Tourism is entering a new era, shaped by technology, mobility, investment, culture and global transformation. TOURISE brings together the leaders, innovators and visionaries redefining what tourism becomes over the next 50 years.
This is your chance to help shape what comes next.

INTRODUCING

The global platform where government and industry come together to shape the future of tourism.

A GLOBAL PLATFORM WITH REAL REACH

global
media partners

global
Knowledge partners

SPONSORs

TOURISE 2027: Editorial Themes

Redefining destination stewardship, regenerative placemaking, and cultural identity to build resilient urban and natural landscapes that thrive sustainably.

THEME 01

FUTURE OF PLACE

Unlocking frictionless, multi-modal connectivity and modern infrastructure through open visa regimes, AI border technology, and next-generation mobility corridors.

THEME 02

FUTURE OF ACCESS

Deciphering shifting global traveller values—from purposeful immersion, wellness, and adventure to hyper-personalised journeys driven by predictive intelligence.

THEME 03

FUTURE OF DEMAND

the partnership platform for

Association and IP

Branding & Visibility

Media

Networking & Access

Innovation

Brand Activation

the partnership platform for Genesis

a partnership build around Genesis ambition

Association & IP

Branding & Visibility

Media

Networking & Access

Innovation

Branding Activation

VEHICLE SUPPLY OPPORTUNITIES FOR

LEXUS LS

LEXUS ES

TOYOTA LAND CRUISER LC300

60 X VEHICLES, FOR A 5 DAY PERIOD

159 X VEHICLES, FOR A 5 DAY PERIOD

68 X VEHICLES. FOR A 5 DAY PERIO

Ensuring ALJ's vehicles will be used to transport all key stakholders, including:

- VVIP guests

- Media

- Celebrities

- Ministers & government 

sponsorship opportunities

Partner with Tourise at the level that matches your ambition

15M

8M

5M

1.5M

official sponsor

Main Sponsor

impact sponsor

supporting partner

SPONSOR BENEFITS &
ACTIVATION OPPORTUNITIES

Branded lounges

Industry knowledge & Thought leadership

Networking & Executive Access

Experiential - Pavillions

Workshops

Awards Gala Night

Global year-round visibility

Data, Lead Generation & Engagement Insight

Measurable ROI & Post-event Reporting

Multi-year Partnership Potential

Founding partner

COMMERCIAL PROGRAMME

OFFICIAL SPONSOR

Key rights and Benefits

• Large house or booth, with branding package 

• Naming rights for the after-hours series 

• Main stage logo and meeting room screens

• Activation spaces and airport delegate welcome activation 

• Signature menu item sponsorship

• Co-branded merchandise rights 

• Awards VIP transport 

• Monthly website feature 

• App homepage branding  

• Product placement

*Includes all lower-tier rights & benefits

Founding partner

COMMERCIAL PROGRAMME

main SPONSOR

*Includes all lower-tier rights & benefits

Key rights and Benefits

• Medium house or booth, with branding package 

• Hub screens, stage-side screens and AI kiosk logos 

• Premium hospitality & networking opportunities 

• Closed-door media roundtable 

• Curated STA delegate excursion and excursion branding

• Social media and digital benefits 

Founding partner

COMMERCIAL PROGRAMME

IMPACT SPONSOR

Key rights and Benefits

• Small house or booth, with branding package 

• Agenda creation within own space 

• Awards: honour wall, on-screen logo and VIP tickets 

• Logo flags in parking

• Social media exposure

• Networking & hospitality opportunities 

*Includes all lower-tier rights & benefits

Founding partner

COMMERCIAL PROGRAMME

supporting partner

Key rights and Benefits

• Full IP & designation rights 

• Venue signage

• Pop-up booth

• Meeting room, lounge access, VIP and GA tickets

• Invitations to closed breakfasts, lunches, dinners and networking hours 

• Social media and website visibility  

• Newsletter inclusion

Sponsorship Opportunities

Presenting partner rights

The TOURISE Awards are the platform's global recognition program for the destinations rewriting the rules of excellence. Now in their second cycle, the Awards celebrate places delivering meaningful, memorable and measurable value across the entire traveler journey. Winners are selected by an independent, crosssector jury of distinguished global experts assessed on a rigorous set of criteria.

About tourise awards

six categories for nomination:

Other dedicated partners

- Trophies

- Venue

- Gifting

- Catering

- Other Categories

THE TOURISE BEACH
A DISTINCTIVE SPONSORSHIP IP

A standalone TOURISE experience designed as an ownable platform, offering a partner the opportunity to build long-term association through naming rights, branded experiences and year-on-year activation.

The TOURISE Beach is a signature destination within the TOURISE experience — bringing together world-class hospitality, entertainment, F&B and meaningful connections in a relaxed, premium setting.

A distinctive environment for guests, partners and VIPs to connect and build relationships.

PREMIUM
HOSPITALITY

A high-quality food and beverage experience designed to become an integral part of the Beach.

Curated
F&B

AM & PM DJ activations and after-hours entertainment, creating a vibrant setting for informal networking.

entertainment & Atmosphere

About the tourise beach

A relaxed setting designed to encourage meaningful interaction between leaders from across the global tourism ecosystem.

HIGH-VALUE CONNECTIONS

the future will be shaped by those who build it together.

join us

Be at the center of the alliances shaping the future of global tourism.

General Inquiries:

Sponsorship Inquiries:

For more information:

tourise.com

contact@tourise.com

sponsorship@tourise.com