A partnership to move global tourism forward.
tourise x hsbc
financing the future of global tourism
WHY
TOURISE × hsbc
Global tourism's next phase of growth will depend on mobilising capital, financing infrastructure and connecting investment across borders.
TOURISE brings together the policymakers, sovereign investors, tourism developers and global business leaders shaping this transformation.
HSBC's international network and cross-border financing expertise can help connect investment opportunities with global capital.
The partnership offers HSBC a strategic position at the intersection of tourism, investment and economic development.
the number one global tourism event - a unique opportunity for genesis
an annual, year-ROUND platform
Beyond the event.
Active throughout the year.
Backed at the highest level
Supported at the highest levels of Saudi leadership
shaping global tourism
Bringing global leaders together
to drive what comes next.
over 3
days
1 Main
stage
30+
workshops
meetings &
networking
awards
ceremony
tourise
beach
tourise puts genesis in the room where tourism's future is shaped
2025 delivered exceptional results, NOW WE WILL GO EVEN FURTHER
2k+
CEO's, Chairs & Founders
11.5k
media articles
2.7bn
Social media reach
100+
Countries
41
Government & ministers
10k
Attendees
11.5k
Media articles
400k+
Website visits
19
Media partners
$113bn
IN INVESTMENT PORTFOLIOS CATALYSED
Across hospitality, destination development, retail, wellness, talent and AI-powered platforms.
HSBC'S GLOBAL INVESTMENT AND FINANCING EXPERTISE ALIGNS WITH TOURISE'S KEY EDITORIAL THEMES
Redefining destination stewardship, regenerative placemaking, and cultural identity to build resilient urban and natural landscapes that thrive sustainably.
THEME 01
FUTURE OF PLACE
Unlocking frictionless, multi-modal connectivity and modern infrastructure through open visa regimes, AI border technology, and next-generation mobility corridors.
THEME 02
FUTURE OF ACCESS
Deciphering shifting global traveller values—from purposeful immersion, wellness, and adventure to hyper-personalised journeys driven by predictive intelligence.
THEME 03
FUTURE OF DEMAND
01
Executive access and nextworking
Engage with global investors, sovereign funds, tourism leaders and senior government decision-makers.
02
THOUGHT leadership
Position HSBC executives in high-level conversations on tourism investment, capital mobilisation and cross-border financing.
03
strategic announcement
stakeholders.
04
International visibility
Amplify the brands through summit, media and digital channels.
05
Long-term pipeline
Develop connections with destination, hospitality and infrastructure partners.
THE PARTNERSHIP CAN DELIVER FIVE
Move beyond logo exposure to commercial relevance
BUSINESS OUTCOMES FOR GENESIS
G90
G80
GV80
41 vehicles · 5 days
Premium/VVIP transport
130 vehicles · 5 days
Executive and guest mobility
264 vehicles · 5 days
Delegation and operational mobility
Illustrative fleet requirements from the existing proposal — to be validated
A VEHICLE PARTNERSHIP MAKES
GENESIS PART OF THE GUEST EXPERIENCE
THE VALUE EXTENDS WELL BEYOND VEHICLE SUPPLY
A platform for brand, relationship and content activation
High-value networking
VIP hospitality, curated meetings and access to senior decision-makers.
Brand presence
GENESIS showcases, onsite signage and selected product placement.
Thought leadership
Relevant mobility conversations and curated content opportunities, subject to approval.
Digital reach
Website, app, social and media amplification within agreed rights.
the partnership platform for Genesis
a partnership build around Genesis ambition
Association & IP
Branding & Visibility
Media
Networking & Access
Innovation
Experiential Activation
VIP ARRIVAL EXPERIENCE
GENESIS airport and hotel welcome moments, with premium vehicle visibility.
OFFICIAL GUEST FLEET
GENESIS vehicles for agreed guest movements, subject to fleet planning.
MOBILITY SHOWCASE
A GENESIS display exploring comfort, innovation and future access.
EXECUTIVE HOSTING
Branded chauffeur touchpoints and hosted VIP journeys where permitted.
GENESIS CAN BRING TOURISE
Illustrative activations that connect GENESIS VEHICLES to the delegate journey
TO LIFE THROUGH MOBILITY
THE COMMERCIAL PROGRAMME
OFFERS FOUR ENTRY POINTS
Select the scale of association before tailoring the mobility package
OFFICIAL SPONSOR
Flagship visibility, large house/booth and broad activation rights.
15M
MAIN SPONSOR
Premium hospitality, medium house/booth and curated experiences.
8M
IMPACT SPONSOR
Branded space, awards association and networking benefits.
5M
SUPPORTING PARTNER
Core IP, venue presence and networking access.
1.5M
Recommended commercial discussion framework — not a confirmed offer
01
MOBILITY
DELIVERY
Confirm the vehicle mix, duration, driver provision and operational ownership.
02
BRAND
PLATFORM
Define the GENESIS experience, activation spaces and agreed visibility.
03
BUSINESS
ACCESS
Prioritise executive hospitality, curated introductions and relevant mobility conversations.
AROUND THREE PRIORITIES
A BESPOKE GENESIS PARTNERSHIP SHOULD
01
ALIGN
Agree GENESIS objectives, target audiences and priority brands.
02
SCOPE
Validate TOURISE transport requirements and GENESIS delivery capability.
03
VALUE
Confirm VIK valuation.
04
ACTIVATE
Agree rights, responsibilities, milestones and approvals.
THE NEXT STEP IS TO DESIGN A PACKAGE
A practical path from strategic interest to an agreed proposal
THAT WORKS FOR BOTH PARTIES
join us
Be at the center of the alliances shaping the future of global tourism.
General Inquiries:
Sponsorship Inquiries:
For more information:
tourise.com
contact@tourise.com
sponsorship@tourise.com
